Solutions

GP omnibus

GP omnibus

A monthly online questionnaire, made of multiple customer questions, checking GP opinion in a cost effective controlled environment.

A sample of 1,000 regionally representative GPs completing a monthly questionnaire conducted in line with MRS and BHBIA guidelines.

All respondents will be currently practising UK GPs from GP Registrar, GP Partner/ Principals and Non-Principal GP who are members of the GMC.

Why use the GP omnibus?

Flexibility of approach

  • Per question cost
  • Multiple client buy-in = economies of scale for all
  • Opportunity to track GP perceptions over time through commissioning multiple waves

Quality of sample

  • Regular validation with all members against General Medical Council (GMC) number means you are assured that all respondents are practicing doctors

Speed of fieldwork

  • Clients are able to make business decisions within a timescale normally associated with 200 GPs rather than 1,000 giving a much stronger validation to decision making

Experience

  • medeConnect has been running its GP omnibus for over a decade and has many repeat clients including pharmaceutical companies, charities and advocacy groups
  • Skilled team of market researchers and operations staff

Case studies - GP omnibus

A pharma company used the omnibus to measure the level of cryotherapy usage in CCGs and health boards across the UK

A charity used the omnibus to measure the success of an awareness campaign around bowel cancer. We were able to supplement this with a regional boost in NW England

A pharma company used the omnibus to track the number of GPs seeing reps in a particular therapy area (4 waves a year)

A charity used the omnibus to collect data for a press release around its specialist area. The press release was picked up by leading media outlets including the BBC and national newspapers

Schedule 2024

Month

Question submission deadline

Reports ready 

January

Thursday 4th Jan

Monday 29th Jan

February

Wednesday 31st Jan

Monday 26th Feb

March

Thursday 29th Feb

Monday 25th Mar

April

Thursday 28th Mar

Friday 26th Apr

May

Tuesday 30th Apr

Tuesday 28th May

June

Friday 31st May

Wednesday 26th Jun

July

Friday 28th Jun

Thursday 25th Jul

August

Wednesday 31st Jul

Tuesday 27th Aug

September

Friday 30th Aug

Thursday 26th Sep

October

Monday 30th Sep

Friday 25th Oct

November

Thursday 31st Oct

Monday 25th Nov

December

Friday 29th Nov

Friday 27th Dec