GP omnibus

A monthly online questionnaire, made of multiple customer questions, checking GP opinion in a cost effective controlled environment.

A sample of 1,000 regionally representative GPs completing a monthly questionnaire conducted in line with MRS and BHBIA guidelines.

All respondents will be currently practising UK GPs from GP Registrar, GP Partner/ Principals and Non-Principal GP who are members of the GMC.

Why use the GP omnibus?

Flexibility of approach

– Per question cost
– Multiple client buy-in = economies of scale for all
– Opportunity to track GP perceptions over time through commissioning multiple waves

Quality of sample

– Regular validation with all members against General Medical Council (GMC) number means you are assured that all respondents are practicing doctors

Speed of fieldwork

– Clients are able to make business decisions within a timescale normally associated with 200 GPs rather than 1,000 giving a much stronger validation to decision making

Experience

– medeConnect has been running its GP omnibus for over a decade and has many repeat clients including pharmaceutical companies, charities and advocacy groups
– Skilled team of market researchers and operations staff

Case studies - GP omnibus

A pharma company used the omnibus to measure the level of cryotherapy usage in CCGs and health boards across the UK

A charity used the omnibus to measure the success of an awareness campaign around bowel cancer. We were able to supplement this with a regional boost in NW England

A pharma company used the omnibus to track the number of GPs seeing reps in a particular therapy area (4 waves a year)

A charity used the omnibus to collect data for a press release around its specialist area. The press release was picked up by leading media outlets including the BBC and national newspapers

Schedule 2025

Month	Question submission deadline	Reports ready
January	Friday 3^rd Jan	Thursday 30^th Jan
February	Friday 31^st Jan	Thursday 27^th Feb
March	Friday 28^th Feb	Thursday 27^th Mar
April	Monday 31^st Mar	Friday 25^th Apr
May	Wednesday 30^th Apr	Tuesday 27^th May
June	Friday 30^th May	Thursday 26^th Jun
July	Monday 30^th Jun	Friday 25^th Jul
August	Thursday 31^st Jul	Monday 25^th Aug
September	Friday 29^th Aug	Thursday 25^th Sep
October	Tuesday 30^th Sep	Monday 27^th Oct
November	Friday 31^st Oct	Thursday 27^th Nov
December	Friday 28^th Nov	Monday 29^th Dec

Solutions