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medeConnect’s fast response service allows for virtually real-time feedback and consequently real-time decision making which is not influenced by any outside factors such as interviewer bias. Our unique combination of online research tools and our community based approach to sampling mean that we can access physicians that other providers cannot reach.
Our tools include:
- Communications research
- Segmentation
- Diagnosis and treatment pathways
- Patient record studies
- Brand awareness and usage
- Scenario planning
- Attitudinal studies
- Product and attribute quantification and analysis
We are spearheading the use of online qualitative techniques including dynamic probing and online discussion groups. These techniques can be used very effectively where greater depth is required than can be typically achieved through a quantitative online questionnaire.
Online research is ideally suited to longitudinal custom tracking projects. After defining the optimum tracking parameters, waves of tracking can be run at monthly, bi-monthly, or quarterly intervals.
We can also modify tracking at short notice in response to changes in the market environment, such as a NICE recommendation for your product, or a competitor entering the market.
medeConnect offers a range of syndicated services and strategic tools that aim to help pharmaceutical companies better understand competitors’ marketing activity and doctors’ prescribing activity for different products and therapy areas.
Key services include:
medeConnect facilitates scripting, hosting and sample fulfilment where customers only require a fieldwork service. Doctors are either directed to a third-party survey site to complete the survey or else Doctors.net.uk will host the survey and the results are delivered in various formats.
Deliverables for hosted and scripted studies can be tailored to client’s requirements, from straightforward data export to full tabulations created from a supplied table specification. |